Tips to Market Your HVAC Business Using Social Media like Facebook

The HVAC business in the United States has seen unprecedented growth in the last few years. Innovative new products, government- backed tax rebates, and a renewed focus on indoor air quality and energy conservation are some of the main factors that have contributed to this growth. In addition to these factors, consumers are using the Internet to educate themselves about HVAC-related purchase decisions. They research different products and use social media to talk to other consumers before they make a purchase decision.

As an HVAC business owner, the increased use of social media by your customers and potential customers has opened up a lot of opportunities for you. You can use social media to do research as well as lead generation.

In terms of research, you can use social media websites to find out the following:

  • What your current customers are saying about you?
  • How people perceive your competitors?
  • What are the types of offers that your competitors are offering?
  • Who your potential customers could be?
  • What are your potential customers are looking for in a new HVAC system and after-sales service?
  • How do you reach potential customers?

The information that you gather from your research is very important. While it could take some time to get more educated about your customers and your competition, the knowledge that you gain can be used to create more effective messages for your traditional as well as your online advertising. For example, if you see a lot of people looking for proper after-sales service, you have the opportunity to reach out to them with effective service coupons that not only meet their needs, but also beat out offers from your competitors.

Once you have gathered all the information you need and are ready to start lead generation, you can use a number of resources to reach your target audience. Some of them are as follows:

finding ways to market your HVAC business on facebook photoOnline coupon sites like Groupon.com and LivingSocial.com: These sites have a large following and having your business featured on these can help you generate a large number of leads for a low cost. Since these sites promote themselves very well, you don’t need to put in any additional efforts to promote your offers. Coupons on local newspaper, radio and television websites: Local media websites have started to promote a lot of local businesses recently because of tough economic times and the tendency of consumers to look for deals online.

Facebook and Twitter: Facebook for HVAC advertising and Twitter networks to promote special offers. A good offer can go viral very quickly. Your own website: Make special offers prominent on your website home page. Most of the time, visitors to your site already know what they want. Making offers more visible just aids them to make a faster decision to use your services. Yahoo and Google Local: Both Yahoo and Google Local are very popular sites to list your business. Most of the people searching for services related to your business will go to one of these sites and do a search. If your business listing shows up, it will drive more traffic to your site, where they can see special offers.

By using these methods, you can refresh your online advertising efforts and continue to generate leads for your business more efficiently. The HVAC business is very competitive but if you are organized and willing to use online marketing efficiently, you will see high returns at a low cost.

How to advertise your Heating and Air Company

Heating, Ventilation and Air Conditioning companies are charged with the responsibility to ensure that the environment is conducive in terms of temperature and other factors and that the user enjoys maximum comfort. To make sure that people get to install and make use of your heating and air products, it is very vital that you advertise heating and Air Company. Various techniques can be employed to effectively market the heating and air equipment and services.

Make use of the daily deal services

Daily coupon services such as Groupon and LivingSocial have become a norm in the marketing strategies presented by small businesses. Within the heating and cooling industry, the simple services that are offered have proven to correlate with the daily deal programs. Despite the fact that such services are a great opportunity to let people know about your heating and air business to the new customers, you need to be very careful else you could end up with only coupon customers that never become repeat, profitable customers.

Pay for performance advertising

searching online photoThis is measurable advertising that is skillfully targeted to particular customers. The cost of such advertising varies with the results. This type of advertisement could be in form of pay per click (PPC). This is whereby you only pay for a web advert when the customers get to visit your website or simply make a call to your Heating and Air Company. This is achieved by using Google ad words and determining the most appropriate keywords that will drive traffic of the appropriate customer. Facebook ads could also serve the same purpose as Facebook will aid in targeting your advert to the right customers based on their age, location, gender, likes and dislikes.

Utilization of the local and industrial media

Media platforms present a very unique marketing method for the heating and air companies. It is important to ensure that people are aware about your strong holds and your services. Accomplish this by making press releases to share such information. In addition ensure that you are a great part of conversations that take part in the media so that you shade some light to the media listeners and followers on the products and services you offer in your heating and Air Company.

Seek Complementary services

Making use of the additional services that complement the core heating and air business can prove to be a great marketing technique. Make an attempt to expand on the services that you are offering and improve the quality of the existing heating and air services and products.
Whichever advertising mode that you opt to use, the primary objective is to create outreach to as many people as possible. Ensure that you target the group of people that are potential customers in the heating and air business. Consider the location of such customers, the age and so on. After acquiring the customers, it is your responsibility to ensure that they are satisfactorily serviced such that they get to return, this is the only way to optimize profits. Measuring, tracking, and driving business insights from the efforts you put into marketing is a vital component to sustainable success in business.